Marmite vs VegemiteOK, I think its time to get serious and write an entry which may well be the final tick in the final box when deciding if you’re going to take the plunge and make the move to Australia.

Can you buy Marmite in Australia? 🙂

Vegemite, the famously yummy Australian yeast spread is the market leader here and although Junior likes the stuff, personally speaking I’m not that keen.

I’m really hoping that I won’t need to eat 6 slices of Vegemite on toast as part of our Citizenship ceremony in just over a years time. If it came down to it though, I’d do it for queen and country.

Incidentally, junior (who is only 4) loves Vegemite on toast, I think it must just be one of those things you need to try from an early age. Still, at least he won’t be outcast when he starts going to school with the ‘big kids’. Nothing worse then being pointed at and being referred to as that ‘strange kid who doesn’t like Vegemite!”

Anyway, I digress again. For those Marmite lovers out there you’ll be glad to know that you can buy Marmite here in Australia. One word of warning though. Be careful because all is not what it seems.

Although Marmite originated in good old Blighty, there is another ‘Marmite’ available here in Australia which has a noticeably different taste.

The Aussie Marmite has been manufactured in New Zealand since 1919 and is the stuff you’ll be directed to here in Australia if you ask a shop assistant to point you in the right direction.

Thankfully, you can find Marmite in its more traditional and recognisable packaging in the UK import section of some specialised shops or larger supermarkets.

However, you don’t need to look like a tourist once you get here as you’ll also find Marmite in pretty much every supermarket. You’ll need to look closely though as you’ll find it’s in disguise.

Marmite is know as Our Mate here in Australia Here in Australia, UK Marmite is marketed as ‘Our Mate‘ which I can only imagine stems from the old ‘My Mate Marmite’ adverts a few years ago.

I first noticed Our mate when shopping in our local Coles Supermarket. The packaging looked surprisingly similar to the Marmite packaging but I thought to myself.. No….Surely not, it can’t be the same thing.

I took the punt and bought a Jar home and compared the label to the Marmite label that we had bought previously.

Yep! Its the same thing. Made by the same people, from the same company and packed with the same yummy ingredients.

I really have no idea why they decided to confuse people by calling it something completely different, it may well have been down to the fact that Marmite had been trademarked by the Kiwi’s. Then again, in hindsight it really doesn’t surprise me.

Here in Australia there are many products which you’ll all be familiar with, however they are called something completely different over here.

A topic for a future Blog entry perhaps!