- Description
-
Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.
- Skill Level
-
1
- Alternative Titles
-
- Advertising Account Executive
- Advertising Account Manager
- Creative Director (Advertising)
- Skills Assessment Authority
- VETASSESS
- Caveats
- No caveats apply to this occupation.
- Endorsed Correlations to ASCO Occupations
- 2221-17 Advertising Specialist
Group: 2251 Advertising and Marketing Professionals
- Description
-
develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
- Tasks
-
- planning, developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- analysing data regarding consumer patterns and preferences
- interpreting and predicting current and future consumer trends
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- Skill Level
-
Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
- Occupations in this Group
-
- 225111 Advertising Specialist
- 225112 Market Research Analyst
- 225113 Marketing Specialist
Looking to apply for an Australia Visa under the occupation of Advertising Specialist – ANZSCO 225111?
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