Costa Brava looks nice – Still, it’s not Perth!

Australia Australia The Land Down Under

A homage to Catalonia (shame the picture was taken in Perth)

An Article that I read on the UK website of the Independent Newspaper made me laugh today.

It talks about the Girona tourist board’s latest attempt to spice up its Mediterranean appeal using an image taken here in good old Perth!

The photo supposedly of the Costa Brava shows a man and a boy gazing out to a deep blue horizon of sea and sky, while gentle waves lap the sand beneath their feet.

The Catalan version tones down the antipodean brilliance of the original, pastes a Costa Brava logo to the man’s T-shirt and adds in Catalan: “Congratulations Costa Brava on 100 years. You really are great.”

The cost of this piece of spin was €3,200 (£2,900). The tourist board, which provided the advert, described it as “a photomontage”, but at no time clarified that it did not show the Costa Brava, according to Jaume Von Arend, one of the forum’s organisers. “We had no idea it was not the Costa Brava,” Mr Von Arend said.

I may be being biased but it is a good photo though!



  • Let's Help You Get Down Under!
    Join Our Free Newsletter
    Join the 34,000 members who receive our Free Tips , News and Emigration Resources direct to their inbox.
    Subscribe
    Give it a try, you can unsubscribe anytime.

    2
    Leave a Reply

    avatar
    2 Comment threads
    0 Thread replies
    0 Followers
     
    Most reacted comment
    Hottest comment thread
    2 Comment authors
    KimG. Dahndel Recent comment authors
      Subscribe  
    newest oldest most voted
    Notify of
    Kim
    Guest

    It is quite funny, they have been caught in three advertisements to use different locations than the Costa Brava. But indeed completely unnessesary because the area is beautiful.

    G. Dahndel
    Guest
    G. Dahndel

    It’s ok to lough about the circumstances I guess, as it is hard to understand why the Tourist Board uses a non Costa Brava photograph for advertising purposes. For the last nine years I have lived in Girona and I am frequently visiting the coast at different places. I could take this photograph a hundred times over at different beach locations from Platja de Aro to Roses. There are, apart from the more rugged areas, long stretches of sand beaches, especially in the Gulf of Roses. So it is very hard to understand why anyone would want to use a… Read more »