Anzsco Job Descriptons

Public Relations Manager – ANZSCO 131114


Plans, organises, directs, controls and coordinates the public relations activities within an organisation.

Skill Level


Alternative Titles
  • Communications Manager
  • Corporate Affairs Manager
  • Corporate Relations Manager
  • PR Manager
  • Public Affairs Manager
  • Community Relations Manager
  • External Relations Manager
  • Media Relations Manager
Skills Assessment Authority
Not eligible if:
Caveat 10
TSS, ENS – The position is not located in regional Australia (within the meaning of subregulation 5.19(7) of the Regulations).
Caveat 23
TSS, ENS – The position has a nominated base salary of less than AUD90,000.

Group: 1311 Advertising, Public Relations and Sales Managers


plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

  • directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
  • directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
  • directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
  • directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public
Skill Level

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Occupations in this Group
  • 131112 Sales and Marketing Manager
  • 131113 Advertising Manager
  • 131114 Public Relations Manager
Horse Breeder - ANZSCO 121316

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Written by Mark

As the founder of Getting Down Under, Mark is passionate about demystifying the process associated with a move to Australia. Having launched Getting Down Under in early January 2006 and made the move to Australia from the UK in the same year, Mark continues to share resources and support for those looking for assistance. If you have a question for Mark, please post in our Community Forums. Please note All information provided on Getting Down Under should be considered in conjunction with our disclaimer. Please seek professional advice if you have any doubts! 

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