ANZSCO Job Descriptons
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Sales and Marketing Manager – ANZSCO 131112

Description

Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.

ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.

Skill Level

1

Specialisations
  • Business Development Manager
  • Market Research Manager
Skills Assessment Authority
AIM
Caveats
Not eligible if:
Caveat 3
TSS, ENS – (a) the position has a nominated annual earnings of less than AUD65,000; and
(b) if the person is to be transferred to fill the position–the transfer is not an intra corporate transfer to which an international trade obligation applies.
Caveat 11
TSS, ENS – The position:
(a) is based in a front line retail setting; or
(b) predominantly involves direct client transactional interaction on a regular basis.
Caveat 20
TSS, ENS – (a) the position is in a business that has an annual turnover of less than AUD1,000,000; and
(b) if the person is to be transferred to fill the position–the transfer is not an intra corporate transfer to which an international trade obligation applies.
Endorsed Correlations to ASCO Occupations
  • 1231-11 Sales and Marketing Manager

Group: 1311 Advertising, Public Relations and Sales Managers

Description

plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

Tasks
  • directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
  • directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
  • directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
  • directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public
Skill Level

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Occupations in this Group
  • 131112 Sales and Marketing Manager
  • 131113 Advertising Manager
  • 131114 Public Relations Manager

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Written by Mark

As the founder of Getting Down Under, Mark is passionate about demystifying the process associated with a move to Australia. Having launched Getting Down Under in early January 2006 and made the move to Australia from the UK in the same year, Mark continues to share resources and support for those looking for assistance. If you have a question for Mark, please post in our Community Forums. Please note All information provided on Getting Down Under should be considered in conjunction with our disclaimer. Please seek professional advice if you have any doubts!

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